一棵茶樹YIKESHU TEARooted in care. Doing good.
YIKESHU TEA
Discover our purpose
PUBLIC PERSPECTIVES

Xi Jinping stated:

“Tell the stories of China’s fine traditional culture, and help Chinese culture reach the world.”

— Xi Jinping · Instruction on intangible heritage · Reported 12 December 2022

02 / TEA & RESPONSIBILITY

Our purpose

Shared direction. Purposeful action.

With care for family and country, we share compassion through tea.

Tea-themed concept imagery, not an event recordECOLOGY
01ECOLOGY

Care for the landscape

A landscape cared for, and shared.

A tea garden is where tea begins—and where ecological responsibility begins. Respect soil, water and the rhythm of growth, connecting quality with a landscape’s future.

Ecology and seasonal careLand, water and continuing observationTransparent garden records
Tea-themed concept imagery, not an event recordRURAL FUTURES
02RURAL FUTURES

Grow with rural communities

A tea garden connects a rural future.

Tea means more than one season’s harvest. Honour its growers, keep its craft alive and let lasting collaboration support rural possibility.

Grower collaboration and value chainsSkills and living craftTea-country experiences and livelihoods
Tea-themed concept imagery, not an event recordSCIENCE & QUALITY
03SCIENCE & QUALITY

Innovation through tea

Science protects quality. Innovation opens a future.

Science can clarify a tea leaf’s origins and help knowledge of its craft accumulate. Scientific management, clear quality information and source records guide our development, bringing craft and careful understanding together.

Scientific care and process standardsClear quality informationDeveloping source records
Tea-themed concept imagery, not an event recordCULTURE & THE WORLD
04CULTURE & THE WORLD

Tea as a cultural bridge

One leaf connects cultures. Let tea tell China’s stories.

A craft, a vessel, a gesture of hospitality: each can tell a story of Chinese life and care. Share more than a flavour—share respect, companionship and gratitude.

Tea craft and cultural practicesMultilingual storytelling and exchangeMedia and cultural collaboration
Tea-themed concept imagery, not an event recordCHARITY & CARE
05CHARITY & CARE

Connect tea with care

Bring people together. Let care become concrete.

Tea can bring good intentions together; charitable work calls for action that can continue. Give support a clear destination and gratitude a practical expression.

Professional partnerships and clear rolesEducation and opportunity in former revolutionary regionsAction records and disclosure
Tea-themed concept imagery, not an event recordFAMILY & GRATITUDE
06FAMILY & GRATITUDE

Let tea carry gratitude

Respect begins at home. Gratitude reaches beyond.

A cup for parents carries respect; one for mentors conveys thanks. Giving back extends gratitude to the community. Let thoughtfulness become an everyday practice.

Respect, care and companionshipXiaoxiao culture and family teaThanks to mentors, friends and partners
03 / A PURPOSE IN ACTION

A continuing story. A purpose in action.

Action with warmth. Care with resonance.

Every action carries our shared purpose forward.

04 / ROOTS & A CONTINUING JOURNEY

Rooted in care. A purpose that continues.

A meaningful history. A responsible future.

Every chapter informs the next commitment.

Our roots endure. Our purpose continues.
  1. 1986
    Company Founded: A Journey Begins

    Company Founded: A Journey Begins

    The company was founded in 1986. From this starting point, its journey connects business experience and social responsibility with the land, work and daily life, gradually shaping a purpose in which tea becomes a bridge to shared growth.

  2. 2006
    Long March Education and Entrepreneurship Fund

    Long March Education and Entrepreneurship Fund

    Project-supplied materials state that a fund was established with the China Association for Promoting the Construction of Old Revolutionary Areas in 2006, focusing on vocational education, everyday living support, skills learning and pathways to employment for young people across eleven provinces and regions on the Long March route. Original records remain to be added.

  3. RURAL ROOTS
    Tea-Country Endeavours in Wuyishan and Gankeng, Guangze

    Tea-Country Endeavours in Wuyishan and Gankeng, Guangze

    Project-supplied material traces a tea-country undertaking from garden development, collaboration with tea growers and maker cultivation to the tea industry and tea-culture travel. No precise years are supplied; places, project relationships and original records remain to be added to the archive.

  4. LIVING CULTURE
    Cixinyuan’s ‘Xiaoxiao’ Culture and Care for Elders

    Cixinyuan’s ‘Xiaoxiao’ Culture and Care for Elders

    Project-supplied material refers to storytelling around ‘Xiaoxiao’ culture, exchanges in salons honouring elders, and a distinction between commercial recuperation services and public-interest cultural communication. No precise years are supplied; original records remain to be added.

05 / WALK WITH US

Walk with us.

Rooted in care. Moving towards good.

Let every intention become a force for shared action.

Collaboration for care01

Collaboration for care

Connect people and resources. Act together.

For charitable organisations, businesses and individuals: discuss concrete needs and practical resources, with clear roles, delivery and disclosure.

Propose a collaboration
Cultural communication02

Cultural communication

Let tea be a shared language for China's stories.

Join media, cultural organisations, creators and exchange partners in sharing tea craft, wares, rituals and gratitude, reaching more people with an expression rooted in heritage and care.

Discuss cultural communication
A gift of gratitude03

A gift of gratitude

Give unspoken thanks a thoughtful expression.

A considered gesture for parents, mentors and partners. Begin with their preferences, and make time for unhurried companionship.

Discuss a thoughtful gift
Rural collaboration04

Rural collaboration

Work with tea growers. Grow with rural communities.

Connect growers, artisans, channels and industry partners around garden development, craft skills, tea-country experiences and lasting collaboration, returning tea's value to the land and its people.

Discuss rural collaboration
A connection to the garden05

A connection to the garden

Visit the garden. Understand the life of a leaf.

Discover the gardens, tea and ways to connect. Submit a visit enquiry; hosting, dates and itinerary will be confirmed before any experience.

Enquire about a garden visit
Every shared journey begins in sincerity. Specific arrangements are confirmed through discussion.Or begin with a thank-you letter.