一棵茶樹YIKESHU TEARooted in care. Doing good.
YIKESHU TEA
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06 / FAMILY & GRATITUDE

Let tea carry gratitude
Respect begins at home. Gratitude reaches beyond.

A cup for parents carries respect; one for mentors conveys thanks. Giving back extends gratitude to the community. Let thoughtfulness become an everyday practice.

Tea-themed brand imageryThematic imagery
01 / Public spirit

General Secretary’s Reflections on Filial Piety and Respect for the Elderly

“Filial devotion at home and loyalty to the country are fine traditions of the Chinese nation.”

— Xi Jinping · Spring Festival reception speech · 3 February 2019Read the source and context

“Harmonious families bring social stability; happy families bring social peace; civil families bring a civil society.”

— Xi Jinping · Speech to representatives of model families · 12 December 2016Read the source and context
02 / Meaning and enterprise practice

Tea as an Expression of Gratitude: Making Care Part of Everyday Ethics

Gratitude is more than words: it belongs to a deep current in Chinese ethics, extending from love within the family to respect for elders and care for society. A tea leaf receives the nourishment of the seasons, while serving and sharing tea express regard. To convey gratitude through tea is to bring filial care and respect for elders into everyday life.

For respect for elders to become a lasting form of social care, traditional filial culture must be valued and brought into public life. Through the Xiaoxiao filial-culture system, public-interest talks, gatherings focused on respect for elders, and services for older adults through a wellness and holiday platform, we connect cultural communication with the responsibilities of a business platform—extending the gratitude carried by tea into respect and companionship for older adults.

Our enterprise practice

Putting Gratitude into Culture and Care

01

Cixinyuan Xiaoxiao Filial-Culture System

The Cixinyuan Xiaoxiao filial-culture system places filial care and respect for elders at its cultural core, bringing gratitude, respect for elders, and family ethics into the company’s cultural expression. It connects the regard embodied in tea with everyday relationships, making traditional filial culture a foundation for understanding family bonds, caring for older adults, and taking social responsibility.

02

Public Talks Share the Meaning of Filial Respect

Public-interest talks on filial culture address care for family, respect for elders, and gratitude, giving traditional ethics a public cultural expression. By sharing the values of filial piety and fostering respect for elders, the talks bring the harmony and regard valued in tea culture into conversation with respect for older adults and social care.

03

Elder-Respect Gatherings Connect Tea and Care

Gatherings centered on respect for elders create a cultural space for exchanging ideas about filial care and respect. Conversations about tea, gratitude, family bonds, and social responsibility make respect for elders more than a holiday gesture, bringing sustained care for older adults and intergenerational bonds into shared discussion.

03 / Documentary records

Respect and Gratitude: A Record of Work Connected by Tea

04 / Walk with us

Join Us in Carrying Respect Forward

If you are interested in filial care and respect for elders, contemporary expressions of traditional filial culture, or the connections between tea, family ethics, care for older adults, and social responsibility, we welcome an exchange of ideas and experience. Topics may include cultural communication, public-interest work for elders, and platform responsibility; any form of collaboration can be discussed directly.

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